Experience

Product Design Lead at carsales, Melbourne (2020 - now)

Leading a team of Product Designers to design experiences for our dealer customers. Establishing processes and governance for design and product development within the dealer and the wider carsales team.

Design leadership

• Coach and mentor team members (Junior - Mid - Senior) on Product Design and Continuous Discovery approaches

• Drive a customer-centric process centred around design first principles and design thinking

• Encourage an environment of feedback and design critique

Product discovery, design and delivery

• End-to-end product design from discovery to delivery for strategic initiatives and high-impact projects

• Established continuous customer research with hard-to-reach customer base to build a shared understanding of the problem space

• Introduced design sprints across multiple product areas, directly shaping strategic roadmaps and aligning teams

• Leading cross-functional workshops with senior stakeholders to refine strategic priorities, resulting in a prioritised feature backlog adopted company-wide.

Partnering with senior leadership

• Collaboration with executives to co-create the product roadmap

• Deliver high-impact presentations for board and C-suite, articulating business cases that secured budget approval for key strategic initiatives.

• Organise and execute co-design workshops with strategic customers, reducing churn and boosting retention through targeted product improvements.