Sourcing integration into AutoGate web and app experiences

Context

Carsales acquired Appraisal Solutions, a niche sourcing and acquisition tool for dealers. The goal: integrate it into AutoGate, expanding the dealer ecosystem beyond listings and inventory management.

  • Before this, Autogate lacked acquisition tools.

  • Dealers managed sourcing manually or through third-party apps.

  • The new integration aimed to centralise all dealer workflows inside AutoGate.

  • No Android app existed for Appraisal Solutions customers

Challenge

  • Rebuild an acquisition experience within Autogate that feels seamless to existing users from both AutoGate and Appraisal Solutions.

  • Migrate all Appraisal Solutions users without drop-off or data loss.

  • Maintain familiarity for power users while reducing friction for new ones.

My role

  • Lead product designer for all platforms (web + iOS/Android).

  • Responsibilities: information architecture, flow design, UI design, usability checks.

  • Collaborated closely with PM, in-house engineers, and offshore Android team.

  • Initiated a rudimentary design system for Autogate apps to support scalable work.

Solution

  • Designed consistent interfaces across web (Figma) and mobile apps (Figma).

  • Ensured all legacy data points remained accessible to preserve trust.

  • Ran iterative reviews with internal dealer experts for spot usability tests.

Outcomes

  • 92% user migration from old to new app.

  • Internal dev and design velocity improved after introducing basic design system.

Key learnings

  • Simplifying doesn’t always mean removing steps; sometimes re-grouping and sequencing is enough.

  • Power users value consistency over novelty.

  • Early design system investment pays off even when scope is narrow.